Our team

My background is in business consulting, with strong focus on commercial strategies, brands and CX. I’m a firm believer in human driven development – businesses need to truly understand the consumers/customers/end-users to make the right decisions that create value for the target group and thereby to the business itself.

I’m excited of the possibility to build a new business with such a brilliant team and challenge the convention! I also take great pride in our commitment to well-being at work. I believe it will create exceptional results!

I have more than 16 years of experience within research and consumer insights. My passion is in generating actionable insights based on in-depth consumer understanding and ensuring that the insights are implemented across the organization.

My key areas of expertise include segmentations, marketing effectiveness measurement, brand research, pricing research and driver analysis. I’m also an expert in advanced statistical methods such structural equation modelling, Partial Least Squares, conjoint analysis and cluster analysis.

I`m an experienced insight professional with 20 years of experience in market research. I have strong know-how and competence with leading research projects of all sizes (different markets, variety of business challenges, questions, categories and industries) Delivering high-value strategic research with business impact.

I`m skilled in different kinds of research tools and passionate about qualitative methodology. I love qualitative research because it has a goal to understand people rather than generalize. I`m very curious as a person and it’s always interesting to hear and learn what people feel and think!

As a social psychologist, I am interested in people and their behavior. To really understand people as consumers or customers, it is necessary to understand their emotions, values, needs and motives. Close to my professional heart is to help our clients understand people through these factors.

My extensive experience in qualitative research offers opportunities for our customers to approach the challenges they face in their business and deepen their understanding from the perspective of various qualitative methods, such as interviews or online communities. My goal is to do them deeper and better in order to get the most out of them!

Tommi = curiosity, strategic insights and tactical execution.
Expertise in crystallizing strategies into clear & feasible transformation roadmap. In-depth knowledge of marketing, cultural change, digitalization, internationalization, commercialization and brand strategies. Motivated by purpose and sustainable development.

Change enables us 1) to understand what is happening, 2) to accept the facts and 3) to create the ability to act systematically and purposefully towards positive futures. Market and customer awereness is is critical in this transformation.

I’ve always been fascinated by the complexity of human mind and what triggers people’s behavior. But as a marketing professional with strong analytical skills and creative mindset, I’m also able to recognize and refine the commercial potential behind the insights and ideas.

I’ve gained a wide-ranging experience in marketing consulting and research globally, using both quantitative and qualitative research methods to create actionable insights for my clients. My key areas of expertise include product development, marketing effectiveness, customer journey and brand research, but I also have experience in segmentations and driver analysis.

Seppo = experience, competence, and insight on leveraging data successfully
I have collected and analyzed data from various sources: people, digital services, traffic, companies, stores since 80’s. Various research projects, measurements and data collections have a close relationship with my heart.

I am fascinated by different ways to connect data into everyday life of people and organizations – how insight becomes a part of development. I am happy to share that knowledge with you. I listen to wishes, requirements and goals and find best methods and solutions to them together with my colleagues.