Helen had recently renewed its brand identity but needed to further develop and refine it. To help Helen in refining its brand identity, we conducted a quick snapshot study that helped in understanding how Helen’s brand is currently perceived and which brand identity related image attributes are most important for driving interest toward Helen.

The study also looked at how well Helen’s different contact points convey the intended brand image and identified the key discrepancies between different contact points.

The survey provided valuable insights on the most important image attributes to focus on in building Helen’s brand identity.