We recognized a need to gain feedback and thoughts from women within the target group regarding our new swimwear designs. With a short timeframe, nSight conducted a survey to respond our needs in an agile way. Thanks to the collaboration with nSight, we could be reassured of that our new swimwear designs would respond to women’s wishes and needs. I highly recommend nSight and their service!

Annina Kaitemo, Brand Manager

Finnwear wanted to refresh their swimwear collection and bring new designs to the market.

As a consumer driven organization, they wanted to gain feedback from the target group on the new designs before decision making. We at nSight conducted an online survey among the target group and listened to their thoughts closely.

What we learned is that above all, Finnish women want a swimsuit or bikini that flatters the shapes of their own body but also covers the problem areas that weaken one’s self-confidence. The swimwear should not be dull nor too flashy, but rather elegant and beautiful.

This understanding along with detailed results on each design allowed Finnwear to further develop the collection and ensure positive response to the launch spring 2022.