nSight strengthens its AI expertise and acquires iloom Oy

nSight Oy, a research and consulting firm recognized as Finland’s top research partner, acquires iloom Oy, a company specializing in AI-driven analysis of large text masses. With this acquisition, nSight will bring to the market completely unique solutions and opportunities for leveraging qualitative data in business development.

Anna Sirkiä 20.8.2024 3 min read

Open feedback is one of the most interesting sources of insight, yet it remains the least utilized, as its large-scale analysis is virtually impossible by human effort alone. iloom’s unparallelled AI-based application solves this challenge and enables the analysis of large qualitative datasets in a trustworthy and versatile way. Combining iloom’s AI and analytics expertise with nSight’s broad research and consulting capabilities creates entirely new AI-based analysis models and service packages in the customer and consumer insights market. These solutions provide, for instance, reliable analysis of customer service touchpoints, social media and insights gathered through various research studies.

Anna Sirkiä, Managing Director of nSight Oy, comments on the acquisition:

“We at nSight are thrilled about the opportunities this acquisition creates. AI is set to transform the research industry, and we want to be at the forefront of that development. The acquisition supports our growth strategy by both enhancing our AI capabilities and broadening our service offering. This enables us to provide our customers with a more comprehensive range of services and trustworthy AI-driven analyses, free from the hallucinations often seen in LLMs like ChatGPT.”

Janne Korpi, Chairman of the Board of iloom, continues:

“Joining forces with nSight is an amazing opportunity! In recent years, our focus has primarily been on analyzing and measuring internal development within companies. However, the diverse expertise of the nSight team and the company’s strong position as a partner for commercial organizations opens new doors and allows us to continue to enhance the service to better meet the needs of customer insights and market research. Since our first meeting, nSight’s values and ways of working have felt our own – it’s great to be able to develop open comment analysis as part of this team.”

The two companies have largely complementary customer bases, and the acquisition presents opportunities to provide an even broader range of services to existing clients.

Briefly about the features of the AI-based application developed by iloom:

The application utilizes a machine learning language model, advanced LDA topic modeling, and neural network analysis to produce quantified content and sentiment analyses from very large text masses. One of the key competitive advantages of the application compared to solutions that use LLM models, like ChatGPT, is that it does not hallucinate. In addition, the solution is secure, and the servers are located in Finland.

For more information, please contact:

Anna Sirkiä: +358 40 7007 230 / anna.sirkia@nsight.fi

Janne Korpi: +358 50 337 6433 / janne.korpi@iloom.io